Yes John, that is implicitly what I am suggesting.

Additionally, the Leica clientele (myself included) who are willing to shell out for a camera that is more emotional than practical on the basis of its design, materiality, history, and hand assembled construction (all Morgan characteristics too), are probably a reasonably good target audience for Morgan. I am sure they are aware of this and are leaning into the connection. I don't think Morgan is quite big enough for Leica to take serious notice of them, but if by association they can leverage a connection the other way around it will serve them well.


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