The way I see this, is that Morgan decided to abandon the customer base which kept them in business for over a hundred years to chase a new customer base, which they created in their heads but actually might not exist.
It's simple enough. Find 800 or so customers a year, who have the means, but also the understanding of what owning a Morgan entails. If Morgan can't deliver against that target with the CX and 3W, then it will get tough.
Having the means is one thing. Living with a Morgan is something else.
How many Trad owners I wonder, would have bought a new Trad, but won't buy a CX.
