Some further thoughts on this.
Back in the day - but not that long ago - your average buyer could afford to dip their toe in the water with a Trad 4/4, safe in the knowledge that depreciation would be significantly lower than other open top sports cars. The risk of not falling head over heels in love with the Mog was relatively low and many buyers would subsequently move on to a Plus 4, Roadster or what have you. Good business strategy and one that had worked for generations.
Turn the page and in excluding the Trads in favour of the CX models, MMC have now excluded your average buyer. Basis for this is that anyone with £80k+ to spend is very definitely not average. There are far fewer potential buyers with pockets that deep.
OK - to counter this, MMC must have abundant CX USPs up their sleeve? Like major recalls, reliability issues and well publicised Plus 6 write offs?
Granted, the CX are very powerful and eye catching cars. Why therefore are there so many second hand CX cars now available? Perish the thought, but could customer dissatisfaction be a factor?
I know a new Plus Four buyer who, following a very minor shunt, has been off the road since early March awaiting parts. Basic after sales provision?
Never mind, we’ll throw in a free paint job and the cracks will soon be painted over. It’ll be allright.
