It looking like a case of wrong product at the wrong time + arrogance + bad luck.
Kill off what has been the core of your business for decades.
Introduce a very expensive replacement.
Combine poor QC, poor build quality, expensive recall (financially and reputationally).
World financial crash.
Crowdfunding...........'The Morgan'. A trad, new trad, a continuation......but better.......!
There are enough enthusiast and owners, loads of very astute business brains, lots of experience in manufacturing, all the contacts that are needed, lots of wealthy folk.
A few thousand pounds investment per share holder.......🤷🏻♂️
