I hear and agree with a good deal of this but for balance
The last 12 months has seen a pretty big downturn in the economy so pockets are not so deep right now, stock would build.
The cost of many cars (ignoring the BEV block cost uplift on top) has gone up significantly in the last 24 months.
The cheapest (no battery) car has gone from £12k to £15k+.
I do think the price bump around the move to CX and also what they have gone up by in the last two years + options is a lot more than this though.
It has taken them into a more critical market segment.
It has to appeal to a different client than the classic.
A bigger concern is how the investment will look in 12 months time if they are not profitable.
The UK BEV enforcement, cost of redevelopment, loss of exemption for small vendors is a hard stop for a lot of things.
