It is amusing that Fiat and Morgan have essentially the same marketing spin, banish boring colours.
Fiat, I understand, is making all its bright colours "standard" and charging a premium for silver, grey and black. EXCELLENT!!
But in the UK these colours are the most popular, so are they cynically increasing revenue or will they drive away customers?
I would also put it down to target market and operational efficiency/stock levels. Oh and the British being a bit boring in our colour palate (said the man looking at two black and two silver cars...)
It does annoy me the way options are as outrageously priced from most vendors today. A set of 17" alloys are probably £2000 to a volume customer? So they spend that in the main price anyway. So a £2k uplift for 18" (cost differential £500?) and £3k for 19" (cost differential £700?) that some makers offer just feels a little like gouging. It would be interesting to see how people reacted to real value options. Imagine if you could look at the standard car and then get all the options at cost +20% instead of full price, I bet that would be more interesting than just the paint. You could spec YOUR own car and really tweak it to your taste but feel like you are getting value. That would have been a better offer and dragged people out of the used pool.
If you want a young vibrant customer give them young vibrant stand out colours - certain FIAT is now only the 500 as a volume model so it makes sense.
I guess for Morgan it aligns to the "appeal to a customer looking for something different that stands out" new market approach to justify at £100k. Bright colours to make it stand out and attract attention? They are good looking cars and a lot of the other stuff is great but just a bit samey.
I agree with you re the almost polar opposite of the Pork vs the Plus 8, substance and style. That is probably why I went with the Phaeton, the 968CS, Skyline GTR, not the obvious choice. If it was my only car it would be different. I still forgive the Coupe because it's an event.
