I think it’s great.

Traditional Morgan owners are all dropping off the perch. They desperately need a new audience.

The Current time is perfect to make the younger generation sit up and notice there is still fun to be had in motoring.

Imagine looking for a new car now, how utterly dull, no idea how you’d express your lust for life.


I think some if you are taking this advert far too literally.

Morgan’s image has always been that of old gumbies, Harold and Doris off for a jaunt.

For some reason at 22 I wanted a part of that in 86 when I bought my 1st Plus 8. People thought I was an old man in a young body wink



2002 Aero 8 S1
2023 Plus 4 (woman’s)