The owners of MMC seem to think that the Morgan Brand is, in some way special.
Possibly it is, but I do not think it is special enough to support the shift in market position that they expect.
I wish them luck, but I'm not that optimistic.
Perhaps there are enough people out there who will buy into the message that Sophie is trying to get across: time will tell.
Meanwhile I'll remember the past and the happy times we had with Tarka.
