Sorry to say this Julian ... but you have not realized or understood the effect of an advertisement.
The gray-haired or bald old white man wants to be like Sophie and is the target group in the campaign 😀
[Because it's a large part of how modern advertising works] I must say I was expecting a huge following on her socials... not so much. So it'll be harder for this nice little film to break out of the trad Morgan bubble.
It's a lovely soft 'n gentle script & production... is it really persuasive?
Will
