I agree that Morgan need to entice new owners; however, the biggest obstacle I see is not the car but the price point.
MMC have priced their vehicles up and up and up... to the point where there is no chance the average 'Sophie' or 'Sam' can purchase a Super 3, let alone a CX based product.
Previously I may have argued that MMC would have been happy to entice new owners into an older Morgan with the belief they would get hooked and purchase a CX when they could; however, I cannot imagine that being group Investindustrial's plan.
So for me, whilst I like the spirit of the video and see it as well crafted, I don't believe the attempt to align Gen-Z values with the product is as successful.
Yes & sadly sad old gits like me who have the dosh don't see the attraction of a very competent car but with no storage and none ot the trad foibles.
