Well, my Morgan didn't come with a Sophie! And I have to agree with those of you who said it just doesn't sell the car/brand at all. Might have done better if they had just mentioned the car and its quirky pleasure in owning and driving experience, but it seems they forgot to do that! It was in fact just a prop in an advert that could have sold anything if only they had said what that was!
For over 100 years Morgan's have been sold on their particular merit, style and driving enjoyment and for some reason since the launch of the CX platform cars they have moved to the Vouge magazine type of advertising with the beautiful people only allowed on board. This is a tragic shame as they really are not the market sector MMC should be aiming to inform.
Like fishing (angling) , when young you can't keep the youngsters away from the water then life gets in the way for them and its not until they're that little older with grown up kid's that they revisit it and realize just how much fun it gave them and they pick it up again.
This is the Morgan market! Dad, Grandad, Uncle Or friends Dad had one and they really coveted it as a youngster, and when things finally settled down they went out and realised that dream for themselves. Sure there are exceptions but, most younger people you see behind the wheel are in Dad's toy and possibly they just might follow the dream described above!
My son Fergus gets it totally and loves going for a drive with me and when I'm untrustworthy behind the wheel I hope he'll take me out in it and finally when I no longer need it, Well, He'll be driving his kids around in it, after all Mutley is part of the family!
