Does 0% seem a bit desperate on the part of the Italians..?
They're already offering any colour you want and any leather you want as sales stimulators, I guess they aren't working.
The mainstream and specialist used car world has been struggling for a while, demand is low and supply is now more than adequate. This equates to plummeting prices.
Why do Morgan think they're special, immune to what is happening in the car market?
65% as a residual value after 2 years seems wildly optimistic, dealers have got cars in stock that have had sat for ages at full price, discounts are available..! How in the current market will a 2 year old car be worth 65% of it's purchase price when vat and otr charges account for a chunk of the purchase price?
In the old days............ of new trads, low(ish) production numbers and a ready supply of grey haired middle/old aged nostalgia junkies, you could and would, be pretty sure of getting at least your initial investment back.
As has been said, choice was limited in the past, one look at the dealer supply today tells a different story.
The business model of increased production and ever higher prices being employed by the Italian is risky at best, reckless at worst......imho....🤷🏻♂️
