Yet another cosmetic upgrade is going to make all those current CX's sitting in stock even more difficult to sell
Not necessarily, IMHO. At the right price (aka a sensible discount, say £15K.....), a prospective buyer who's after a more "trad" look (and I'm thinking of a small sample -- me) could be tempted by one of those "excess stock" cars. Case in point is the recent "didn't reach it's reserve at auction" PusFour, which as before still shows up on the BHM website
https://morgan-kent.com/brand-new-2023-morgan-plus-four/