Low volume production means all costs are borne by the smaller numbers of cars. Fixed costs in particular before a car is built.
Each car has its own component and labour costs and then a share of fixed costs added. The more cars built reduces this fixed, shared cost.
MMC getting cars into foreign markets is critical to increase demand and production. The US in particular is a big target that would likely vastly improve the health of the company.
MMCs experience with the M3W also seemed to show how less forgiving of the Morgan foibles North American consumers were, when compared to their UK counterparts.
The Lemon Law could prove to be problematic if the overall quality of the new cars is less than expected by modern North American consumers.
