Well if it is any consolation I think their idea of brand association has gone from wellies (decade) to Whiskey and male grooming products to Fashion as evidenced by the recent images used in the ad's.
I think we are confident of their new target audiance.
Well observed!
Today I configured a Plus Four, as similar as possible to my well-equipped 4/4. Price list Merz&Pabst.
The price was 108380 euros, without sennheiser, without air conditioning, without dynamic handling pack, without sports exhaust, mind you.
We're talking about a car with a 2 litre four-cylinder engine.
For that money I could also get a 400 hp Porsche Cayman GTS 4.0 with a 4 litre 6-cylinder engine, including €18,000 in extras.
I think such price calculations drastically reduce the number of potential buyers of a new Morgan.
