I think it's a shame that MMC has stopped building the PlusSix. I would be very interested in the strategy behind it and, above all, what comes next.
I keep asking myself what I like so much about a Morgan. For me in particular, the answer is quite simple. It is simply its shape, which has hardly changed since 1936. That is the main difference between other manufacturers who build or have built retro cars. For example, the Mini, the Beetle or the Fiat 500. Anyone who sees a “new” Mini, Beetle or Fiat 500 knows that it is a new vehicle.
When people ask me about my vehicle, the question is usually how old it is. I always make a joke of it and ask: What do you think? The answers I get are at least 40 years old or more. The shape just hasn't changed. In my opinion, MMC did the right thing with the PlusSix and PlusFour.
I have often said here that MMC can only survive if it makes a profit. With its structure and production figures, the individual vehicle can therefore only be expensive.
Here are the figures for the competitors that are repeatedly mentioned here, but in my opinion they are not competitors. They are all sports cars that are available from €75,000.
-----------------Annual production----------Employees----------Turnover in € million
Morgan:_______700_________________223_______________ 55
Lotus:_________1,700_______________1,400______________250
Ferrari:________10,000______________4,500______________4,500
Porsche:______300,000______________38,000____________35,000
Morgen's unique selling point is simply its shape, which still looks like it was made in 1936. All other manufacturers have the design of modern vehicles.
I agree with the previous speaker that the customer base has unfortunately had to change because a low-priced vehicle cannot be produced profitably in the numbers and structure of Morgan. The target group must be able to afford a vehicle in this price segment. Engineer type, children out of the house, education paid for and the last mortgage on the house paid off as well as a great interest in cars and a penchant for things from the past. ( Have I just described myself? ). MMC has to find 1000 of these types in the world every year. That is the big challenge.
The second question I get from people who want to talk about my car is: What kind of brand is it? Very few people here know the Morgan brand and if they do, they are surprised that Morgan still builds cars. It's certainly different in the UK. But as can be seen from MMC's 2023 balance sheet, the market in Europe is twice as big as in the UK. So there is a lack of awareness among the target group. Unfortunately, this can only be achieved through marketing.
If I could make a recommendation to the MMC, it would be spare parts lists and exploded views for the CX. The target group described likes to customize its car after purchase and would like to be able to carry out one or two repairs itself.
As the unique selling point of Morgan for me is the almost unchanged design since 1936, I hope that the successor to the PlusSix at least retains the same shape. An EV based on the PlusSix would be OK for me.
I hope the MMC will also celebrate its 150th anniversary
