Originally Posted By kin
Hope I'm not going off topic here...interesting views regarding residuals, but why make it sound so complicated, it really is a simple case of supply and demand, hence a question I've posed a while back.. http://www.talkmorgan.com/ubbthreads.php?ubb=showflat&Number=9241#Post9241

Seriously, people buy Morgan with their hearts, I mean who in the right mind would want to spend over £30k for a trad with absolute no safety features/creature comfort to speak of, most people would rather buy a BMW or Porsche instead, and same with Aero8s,up to £70+....first car that I'll be thinking of would be a Porsche or similar, certainly not an Aero, so why did I buy one then? you might ask...because Morgan had a stand in Geneva Motorshow, and it was the first time I see one in the flesh and I instantly fell in love with it love, although residuals was important, but it wasn't really a deciding factor.

I know this sounded all very simple, but i really think it is just that! SIMPLE!

my 2 cents, please excuse my grammar, spelling W.H.Y. oops



Kin

I agree with you, I also think that it really is a simple case of supply and demand. The supply is regulated by MMC, and the demand depends on the perception of the marque by the public. Most major manufacturers spend vast amounts of money trying to influence that perception, and when I owned a dealership selling cars from a major manufacturer, we had all sorts of programmes to try and improve the brand perception and increase residuals (some of which were even successful frown ), but Morgan do not have the budget for that kind of thing so it is down to the current owners to do the job for them and try and spread the news . cheers

Brian

1970 Morgan Plus 8 - Moss Box (Indigo Blue)
2014 Morgan SP1 (Rocket Red)
2015 Morgan Plus 8 (Rocket Blue)