They need more staff at the sharp end. They have some great and dedicated staff but at times they are run off their feet. I've given up trying to contact Aero Racing at times and had to go to the factory to speak to them instead. It's all well and good ramping up production of such as the three wheelers and attending all the smart shows to push the Morgan name as cool and trendy but that is going to generate more interest and more people trying to contact the factory. By their very action of encouraging people to tour the factory and visit to discuss bespoke builds etc, they are perceived as being directly approachable unlike most car manufacturers.