I've always had the feeling that MMC maybe were left with no option but to 'compromise' and put a trad style body on the new CX platform to hang on to some customers.
You'd think that if you were going to bin (price out) most of your old/loyal customer base and you'd just spent millions of Lira on a new chassis, suspension and powertrain, and you had a new design department, you'd go the whole hog and put a new body on it.....
MMC have “been there and done that” with the 4 plus4, and see what happened!
I have long been convinced that the main thing that sells a Morgan is that iconic shape. Otherwise, few would put up with the idiosyncrasies that Morgans generally deliver. All those people in the street who wave at you have no idea whether it’s a CX or trad, whether it’s got a Sigma engine or a GDI and they care not a jot…they see a “Morgan”, and the babes in arms probably see Mr Toad!
IMO, if Morgan dare depart in a major way from that classic shape and style, then they will be facing real competition from the high end sports car market and sadly will struggle to keep up.
