People buy Morgans for different reasons. I don't think any single cohort of potential owners is enough numbers to sustain the business now, or in the past. It's always been a mix. But what is obvious and the elephant in the room probably, is that as prices go up, potential buyers reduce. To imagine many buyers will be seduced from mainstream makers is just that. The McLaren which Alistair posted just now is a classic example of what you could have.
If Morgan has standard setting customer service that would be a big help, but this was always patchy.
