I just grabbed a random old mag out of my library, May 2013 with a lovely front cover artwork by Valentin Tanase
Back then there were 7 ads by Insurers, most also half page, over 12 months that's some significant revenue
In more recent years (don't save 'em now) I recall an even greater number inc the likes of Adrian Flux etc, I wonder if the no brainer took that lost revenue into account
