you only find out how good your Insurer is when you come to claim
Absolutely. I found this out first hand following a major claim. G&W were superlative.
Agreed. I was with an insurance broker for 16 years, we always told clients and prospects that the first consideration should be the ability and willingness of the insurance company to pay a claim.
Are these "Insurance Updates" adverts or articles? If the latter then surely it's the role of the editor (or his/her team) to check the facts and accuracy before publication!