I've just read through several articles on the rebrand and can't find one where anyone from Jaguar
It wouldn't surprise me if it came from the Daily Fail. They are desperate to seize on anything that might help stir up Gammon indignation and further fuel the culture wars.
The other day they ran an article claiming that a drop in popularity of 'traditional' sandwiches like ham and mustard was driven by Gen Z types choosing sandwiches with 'woke' fillings.
WTF a woke filling is I have no idea.
