You only have to watch some of the video clips/reels from middle eastern car dealerships, that show all sorts of customisation of cars like Rolls Royce, where often the exhaust sound may influence the buying decision. The Rolls Royce and Bentley clientele has without question moved on.
The answer going forward for Jaguar maybe exclusivity , lower number of units sold at higher price point.
Volkswagen knew what the implications of transferring production to China meant, I was involved in the early negotiations and feasibility study and implementation plan for Total to open up petrol service stations in China and what self serving conditions China placed upon them.
Last edited by JohnHarris; 28/11/24 05:57 PM.
