Originally Posted by Hamwich
Goodness only knows who they think their new buyers are, but at least it looks like they're trying to shrug off the 1950s cravat-wearing lounge lizard "Jaaag" baby boomer image. Which is just as well really as they'll all be dead or too old to drive soon.
The expect to pick up all the people who want a BEV but absolutely refuse to buy any product that has anything to do with Elon Musk.
If that is the case I can't help but agree with them.

I doubt very much that they intend to compete with the Chinese BEV manufacturers but to set up a direct competitor to Tesla, perhaps with that additional touch of traditional Jag luxury; a bit of wood trim and leather.

Peter

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