I can understand the outrage about the commercial among many members here. On the other hand, I can't remember any other car commercial making such waves as this one. Of course, high waves can be destructive and cause irreparable damage. But I'm not yet convinced of that. Sometimes there are paradoxical developments. Perhaps it is the absolute trigger that many Jag owners and fans want to defend “their brand” against “hostile advertising” and loyalty even increases, in addition to the increase in awareness for Jag that is guaranteed to have been achieved with the spot.
You don't always have to like good advertising, whether it is good or beneficial remains to be seen. The same applies to the new font design and the removal of the rumbling cat. I don't want to defend it, I just want to look on calmly.
