Another big article in the Sunday Times Business section today about the Double J logo. Definitely bankrolled by profits from
Land Rover and Range Rover - 29 billion revenue, up 27% on previous year with £2.6 billion pre tax profit. Jag only sold 60,000 cars last year - might be worth buying their new second hand straight from the showroom cars?
The article says the first deliveries will be towards the end of 2026 - is that a typo as the prototype will be shown in Miami shortly.
Also for the record Rawdon Glover states “the new brand and associated ad campaign is not about diversity and inclusivity but about breaking moulds, living vividly* , and creating objects of desire that are distinctive and different”
They cite Michael O’hell from Ryanair who takes on his critics and people still flock to fly with them ! Hmm, I only go with them as and when they are the cheapest option, unsure if a £100K considered purchase is the same as flying low cost ?
Best to all MM
PS * I sometimes wear a bright tie, occasionally a bow tie, and a Lidl logoed shirt at a wedding party, so perhaps I’m vivid and the target market ?
