All advertising and PR is good …..no so.
Only recently didn’t some American beer ((Bud Light ?) use a trans guy or was it a girl in an ad and sales slumped.
I remember Hoover giving away a trip to the US with the purchase of a vacuum . Chaos , lots of publicity but not the right kind- it virtually bankrupt Hoover.
Design important to - anyone remember the Edsel front ‘bottom’ ???
The Shell logo has changed many times in its history but only subtly. Instantly can be recalled and would be guessed correctly in any pub quizz.
I am involved with design and modernisation can be a really good thing…..I love the Kia logo, more today than the old one.
Unsure but hasn’t VW beefed up the V and the W recently ??
Design and advertising can be very subjective but in the end can be measured in some terms, sales, customer recognition etc etc. I’ve only seen one new Jag ad, - and it went over my head. Current M&S ad, lost on me again.
Unfortunately my heartstrings are not being pulled by the John Lewis Ad…..I must be an old grumpy f**t !? MM
