SOR deals are now a necessity in the current times of slow sales. Because the Morgan dealers are relatively small and sales are slow/non existent they don't have the buying power to tie up all their money owning loads of stock.
You can't blame the dealers for trying to reduce the risk to themselves whilst still keeping the market moving, the trouble comes though when there just aren't any buyers.......!!🤷🏻♂️ Unrealistic aspirations regarding the value of the cars doesn't help, in the current market, if you want to sell it has to be cheap.....!!!🤷🏻♂️
Long gone are the days of rock solid residuals, under supply and over demand. The Morgan market has changed forever....
