As sales prices fall then the profit margins on each car sale usually reduce (if SOR commission say 5% less commission on each sale), so you need more sales to help maintain the profitability and cash flow, if sales of units are much lower,,as there are no buyers, its a vicious spiral into unsustainability.
It can lead to some great bargains out there, although some cars just struggle because of specification or colour, no matter what the price is. Expect more of the same if the output of the factory increases substantially and lead times shorten. The market appears to be very different, I''m glad I moved into a more user friendly and versatile CX, which is my daily driver and therefore less a 'toy' or 'indulgence' as current economic conditions make 'toys' some of the first to go in these generally harder times.
Most recessions generally change the segment of the market that is in demand, with keen buyers looking for opportunities in depressed current values with an eye for future appreciation, the bargains out there today. Whether that translates into demand for Morgan is anyone's guess, especially with potential changes in the age profile of buyers in the market over time........maybe the cloth cap brigade are being replaced by much younger buyers with potentially very different tastes and expectations of their cars.
I remember when restored classics were the thing, then those with racing heritage or pre 1955 so qualified for the many classic road events, then originality became the desired attribute.....who knows what's next in vogue and therefore in demand?
