With regard to Ariel, and in defence of Morgan, they are a much smaller outfit, employing less than a dozen guys [and girls to, no doubt], started from scratch and have all their fabrication done by outside suppliers, so only run an assembly and set up operation at the factory. They are also family run, with the 2nd generations of Saunders actively involved, so the correct ethos can be passed down, and more important, is that being new, they are hungry for business in their niche. Morgan have lost that hunger, in my opinion.
