Like the 'Factory Refresh' idea Tim. But this could also be a line that the dealers or independents could take too and stock up on the most commonly failing components or requested upgrades. Perhaps they do already but I would imagine that they only use these for repairs once a component has failed.
The word 'lifestyle' is the one that worries me in the car sales area. Perhaps manufacturers have always alluded to this but usually in a marketing image rather than a full brochure. Gone are the days when a sales brochures and company publicity first of all explained the mechanicals, performance and safety features etc. Its now all about what you could do with the car and how well connected it is. Maybe all the other things are taken as read.
I can see that Morgan maybe trying to attract a different audience by association with other brands and hinting at 'lifestyle' but that wouldn't tempt me to part with a significant sum of money I'm afraid. I like them for what they are.
