I would have thought it was down to "going where the prospective customer is".
We already own them in most cases and so will follow our own leads and community.
The goal of marketing is to reach new and as yet unplundered customers.
So you want maximum consideration and access for your staff workload.
Sadly sochul medier is the future.
I agree re the account skimming, exploitation and in some cases quite ruthless use of our identities but if you ask a 20 year old about it they consider it quid pro quo in most cases.
They also trust Chrome, Alexa and all sorts of other stuff. I don't even trust my bank.
