The cheapest Morgan fourwheeler today, the PlusFour is aproximately twice expensive as my 4/4 when I bought it. I was then an employed chimney-technican and I was able to save the money. Today this would be impossible. The CX-Morgan will change entry-level customers towards the much wealthier. A possible four/four will not change that.
Yep in fact it costs the same as an F-Type or a Boxster so I guess morgan think it competes with those, makes an elise look cheap!!