It needs to be directed at the pointy shoed hipsters as the new customer base not the old farts, as reading on here very few will jump ship as they want the Classic bone jarring ride of old myself included.
Oh and then there is the noise of the V8 that would be a tough one to leave behind.
Smooth suspension and lots of safety kit is readily available from Kia to a Roller but there is little attraction for a fun car there
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