Well done Morgan. At last, for me at least; having bought a new Trad back in 1998(8 year wait). This latest iteration represents the uplift this model needed for the good of the brand, but I will have fun running with my old "P4 XXX" plate. My P4 at top spec. back then came in at £28 K...22 years on; is £78K that out of step; especially for what most people would consider, to be for a more refined product.
I agree the new Plus Four is a great package and probably had to happen for Morgan to stay current but at a price.
I bought a new bottom of the range Audi in 1998 for £14K and a new bottom of the range but more refined Audi is now £19K. So Id say £38K compared to £78K is a massive difference.
Maybe the new Plus Four is more comparable with the Trad Roadster, howver the new basic Plus Four is £63K compared to the outgoing Plus 4's £44K
I'm only comparing cost new however as the Audi is an everyday car and my 1998 Audi will no doubt be in the scrapyard wheres your Morgan will probably still be worth most of its new cost price.
The market has changed however as there will never be an 8 year waiting list again and there are a lot of new or nearly new Plus 4 Trads on the market at the moment.
