I agree that small manufacturers must work hard at keeping the goodwill of their customers, even when they can sell every car they can make, and by not being as organised as they could be, they can come over as arrogant, and certainly be frustrating for customers who have spent a lot of money, and may possibly be wanting to spend more in the future.
For those with a little time, the following link from the Caterham forums may be of interest, and indeed, there could be some similarities?
http://www.blatchat.com/t.asp?id=232765
