There's kind of a feedback mechanism going on here, I think:

1. Morgan build cars that lots of people want to buy
2. They ramp up production to meet increased demand
3. This puts stress on their resources so they can't provide decent service
4. People get pissed off and decide not to buy another car
5. Demand falls back, so they don't produce as many cars
6. This de-stresses resources so service improves
7. Reputation improves and demand rises again, cycle repeats


Tim H.
1986 4/4 VVTi Sport, 2002 LR Defender, 2022 Mini Cooper SE