I think MMC would certainly like to retain as many 'legacy' owners as possible, in the current market any buyer would be welcomed I'm sure...... I suppose those who might have gone for an Aero or a 3.7 roadster are the new target buyers...🤷🏻♂️
I've driven a Plus Four and I really liked it, as a modern car it's rubbish but as a Morgan it's a huge leap forward in almost every respect, (compared to a trad). It's just not very............Morgan...... or certainly the style of Morgan that would appeal to trad owners, but.........having said that, many trad owners are now selling up/too old/dying off..... so the new direction is the only hope for MMC I guess.
In the competitive and cluttered marketplace of sub £100k sports cars the product has to be really good to attract and retain customers. It's been said a lot on here, but the CX cars do seem expensive for what they are.
In the past (!!!!🤷🏻♂️) MMC didn't have to worry about special editions or mid cycle upgrades and model changes because they were in a market of their own, there was no competition. MMC capitalised and thrived on their uniqueness, in built obsolescence and quirkiness. Low production numbers and waiting lists helped, but even without the waiting lists of the Sir John Harvey Jones days they still thrived. Tricky times ahead.......
