Jaguar's sales are actually up in most key markets. I highly doubt that 99.99999% of their customers are even remotely aware of what has unfortunately happened with Suffolk. I would love to go into detail on how such disagreements come between an OEM who truly owns the rights to a design and companies like this but would either bore the socks off most or more importantly share company info that I'm not allowed. And it goes both ways - we don't have all the facts.
As for sales, the SS was not what one would call a high volume seller so rest assured Jaguar were not losing sleep over lost sales.
Looked at from a Morgan perspective, BMW is also not remotely worried that Morgan are taking away sales with Morgan now using BMW engines in the two new models. Doesn't even hit their radar one bit. Perhaps I'm a bit more sensitive than most when it comes to comments being made towards manufactures due to knowing what truly goes on behind close doors. I'll leave it at that
I do feel massively sad for the workers and company as a whole but as Reg says, life moves one.
