Good old speculation.
Is it s smokescreen as the business and it allowed a story with the creditors which lets the losses being removed and a rebirth.
Are JLR going to introduce yet another limited edition OTT garage queen.
Are the people that built the car able to find some other decent work to make certain their excellent skills are not wasted.
Somewhere in all of those ?
Or is it just that they did not have critical mass of customers and enough budget to promote it leading to business closing. It's tough out there.