MMC and M3W Ltd will have product liability insurance. Their insurers will, through their lawyers, be controlling how this game is played out.
If you're right it's a far cry from the image that most people have of the MMC.
Being part of the Morgan "family" which consisted of the owner, the dealer and the factory was once a cornerstone of the Morgan experience.
The honourable thing for them to do is to take it on the chin and support the M3W until all the issues are resolved.
I would suggest that extended warranties and a degree of underwriting the cars for the first owners would see them through.