Yes, Julf, agree that familiarity breeds contempt, but bearing in mind how Morgans are made, I don’t think that they’ll ever be able to reach that level of output – would be nice to know though that they had the security of full order books for a while into the future.
Times are changing. I have no doubt that they can produce and sell 1000 units for 2009..and perhaps after. That is more than double the sales of just a few years ago!
Much of the car's manufacture is out-sourced now and that has sped up unit manufacture. Demand is super strong despite their closure of many markets.
Today's problem is profitability. I don't believe they fully understand yet why unit profit has dropped when unit sales have risen. The MMC used to make far more on far less sales.
Lorne
