There is no need for a thesis on the psychology on why we buy Morgans. Simply put, we love the cars and that is deep-seated.
Ah, but
why do we love the cars in such a fundamental way? - Is it:
Because the shape triggers some 'schema' about the past?
Because we want, and/or want to be associated with something so 'individual'?
The nature of the driving experience, which can be challenging and even masochistic? It certainly requires far more effort from the driver than a ‘standard’ modern car, and offers a more equal and ultimately rewarding ‘relationship’ (my wife says that every journey feels like 'an adventure').
Or do we love them because we must support our choice to own one rather than an alternative – an element of 'cognitive dissonance'?
Whatever it is, I do find the relationship fascinating.
We are probably back to Simon’s comment about “
Just as interesting people are generally flawed ones, so are cars.”. Can we relate more easily to the cars
because of the flaws, in a market place where individuality is gladly sacrificed in the search of perfection, reliability and safety?
