but with all the 2009 shindigs pending, would have thought that the opportunity to look back/forwards and change something as significant as a logo would be then, rather than over the ‘coming months’.
Actually, my thought was that this was because of 2009.
If you think of how soon 2009 actually is - 14 months away - MMC will need to get everything in place sooner rather than later.
My re-brand took 12-months to filter through; my guess is in a company as well established as Morgan it will take at least that, if not longer.
I'd say 2009 is the impetus and if they want to have it all rolled out on time, now is when it needs to start.
