Paul - it's always a valid point....
I don't think in this case cost comes into it. Theres no hint that thhey ahve employed consultants to do this (where it always gets expensive). Just looks like they got a decent designer to do an update. I'd be suprised if the total cost was far into 5 figures to be honest.
The cost of retooling etc will come on top, but then I guiess the badges are bought in, not made in hohuse so the cost of that won't be that significant either.
Very glad the website is getting an overhaul. Morgan have to remember that in this day and age the website is their window to the world and has a far bigger impact on their image than brochures or even the odd magazine article.
If they were canny then Morgan would get into the business of osting their own message boards and making their own website a community. Sites like that can generate and maintain brand loyalty and become a secondary revenu stream for the company. Things like taking club memberships, extended warranties etc could all be handled via the website, reducing costs and raising more revenu for morgan direct, all for a relatively low investment.
I guess I'm off in cloud cookoo land now though...
Wish they had an opening for a job up in Malvern as Website / IT co-ordinator as it would be easy to do one hell of a lot sith their website and really make the brand stand up and be counted for online. Stil the new website could blow us all away, but I'm not holding my breath...
