That's easy. The original 4 wheeler logo was designed by HFS and Peter Morgan for the first 4 wheeler in the 1935/36 (from memory). Aside from different model designations (4/4, +4, +8 etc. stamped on it) it changed only once. That was when casting was lowered a tiny bit in the 50/60s.
Lorne
Ermm excuse me but.... I think the question related to Morgan the marque not just 4 wheelers.
I think there were a number of three wheeler logo's as well??
Phil,
Are you suggesting (albeit gently) that the new wings indicate a 5-wheeler is coming.
Actually, in truth, HFS's sister once mentioned that he had a different mark for the bicycle business. If they add a 5th wheel now after 72 years, tradition will be served with the new wings. :cool:
Lorne
Hmm. Methinks you're nit-picking (can't spell provaricating... see).
Truth is it would seem that the logo since 1909 has changed on numerous occasions (3 & 4 wheels) albeit the last one a little while back, I think a "slight change" is what you said Lorne.
As far as I am concerned this change is also only slight modernisation (subjective I accept) as we still have wings (2 no.) still have Morgan inscribed in the middle and still have same colouring and proportionality.
Realistically for most people, non-Mog enthusiasts especially, what makes the logo recognisable for what it is, is the word within the wings.
That word could be Morgan, Panther, Mini or 'B', they all have similar logos (and I am sure there are others).
But then this isn't really just about a logo is it? Its about a long-standing campaign against CM & MMC because we don't like what they're doing.
Which by the way I think anyone has a right to express their opinion about here and wherever they feel fit. I just like to know what I am debating against.
BtG
