Perhaps a more fruitful debate would be over whether the money spent on revising and implementing a new logo could have been more profitably invested in improving technical details on the cars – little things like leaking roofs, etc...?
Paul,
And let's not forget the costs all the dealers will have when they have to buy new neon signs etc. On the other hand I assume, as there are no contracts, some will not change their show rooms.
Roderich
PS There are others who will know better but IMO they invested a lot in Aero 8 hoods. How many different versions have been developed?