Ageless design, which has stood the test of time is the fundamental appeal of Morgan. Its primarily what makes people want one in the modern world when everything else is lardy and oversized.
MMC must be congratulated in retaining the essence of the Trad especially with the Plus Four.
I'm not so sure of the appeal in the sixties, when there were numerous capable alternative two seater sports cars on the market. With enough money I would have gone Elan or TVR back then.
Twenty years ago the Aero brought in a new demographic, as did the M3W more recently. The CX is now doing the same , but this time there is no Trad cushion ticking along in the background.
The new three wheeler will entice a few more new customers for sure. As will whatever Morgan does next. Interesting times.
DaveW '05 Red Roadster S1 '16 Yellow (Not the only) Narrow AR GDI Plus 4