I agree - but would a Peter Morgan-style MMC be a viable business proposition in this day and age? The history of company failures is littered with organisations that imagined that they could just carry on doing what they had always done.
In order to keep going as a car manufacturer beyond the medium term, MMC simply _has_ to produce an EV (or other zero-emission solution), and in order to do that they have to have a platform capable of implementing it - even assuming they just buy in a motor/battery/management solution from someone else, it couldn't go on a trad chassis. That needs investment of a scale not even remotely in the grasp of a 'traditional' MMC.
MMC left me behind as a customer about 20 years ago, Charles took the company in a direction I was never going to be able to be a part of but that's never been an issue for me, I've got my Morgan and neither need nor want another. To be perfectly honest, I'm not sure why they didn't simply sell the company to BMW. Perhaps they didn't want it? Let's hope InvestIndustrial can manage the way through.
Yes that all makes sense, change had to be pretty dynamic and I didn't subscribe to the Charles theory either. Having said that we possibly wouldn't have had the Aeromax without his input, I could be wrong. My reading of the M3W launch was that he pushed it into production before it was ready, could well be wrong on that of course.
Hopefully they have EV covered for the Super 3 and Plus range to ensure a future for them all, I wish MMC the very best in their future plans as the world would be a duller place without their creations even if they do not appeal to all.
2009 4/4 Sport Henrietta 1999 Indigo Blue +8 2009 4/4 Sport Green prev 1993 Con Green +8 prev
